The ask:
Create a brand wrapper for Boots' Love Island partnership that positions the brand as the ultimate destination for beauty.
The magic:
Find the ones.
With more new beauty arrivals than ever before, it's the best season yet to find the ones for you at Boots.
The numbers:
This is campaign is now running for its THIRD season. (WHOOP)
Boots gained the
#1 and #2 spot in
share of voice on
Twitter amongst brand competitors while the show was on air, and a 13% spike in sales.
The client:
VMLY&R x The Pharm
Credit:
Design: Monica Ferreira,
Ron Morrison
ECD: Sara Rose
Website
Hero Films
(TikTok, Facebook, Instagram, YouTube and Boots site)
The Head-turner Competition
The TikTok competition that turned heads...
Love Island alums asked fans to decide if they should stay loyal to their holy grail faves from Boots, or couple up with their new arrivals to
win the top voted look.
